For every niche, there are a wide range of discussion forums online discussing it. If these forums also manage to garner a fair share of traffic, it's a simple matter to capitalize on that traffic in a really big way. The entire plan doesn't have to take nearly as long as you might imagine. Of course, if you want to get the greatest amount of benefit from your marketing efforts you will need to dedicate a fair amount of time and attention to this endeavor. But that's your mindset and you have to decide what's best for you.
Remember with forum marketing you want to be considered an expert in your niche and enjoy good forum reputation. Lacking either one will render your results to less than desired. The first challenge, however, is being seen. What you want to avoid is spending a lot of time in any forum. You have other marketing to get done and this is just one part of it.
On the other hand, if you dive right in and make a mountain of posts, it annoys the long-term members. So time your visits when there are the most members present. You can make half a dozen or so thoughtful posts answering questions or contributing something valuable.
What you need to do in any forum is mix things up which means a combination of posts and threads you start yourself. A lot of people who are new feel shy about starting threads. Think of something worthwhile you have to share and turn it into a thread. You can encourage people to reply with posts by asking questions.
A great way to get comments is to make a controversial statement. Of course this method carries some risk. You don't want to come across as someone who is either reckless or judgmental. Above all else, keep your threads on topic for the forum.
Understanding the difference between business and nonbusiness related actions, in regard to a forum, is something you need to know if you have never been on an online forum before. Looking at the forums, make sure you can market your products there. If not, don't bother joining. Discerning what a forum will allow, in regard to marketing, is something you need to know before you spend the time to join it. Of course, there are some other things you should consider. There are many specific guidelines that must be followed, and absolutely no rocket science is necessary! The results that you actually get from your forum marketing efforts will vary based see post upon many different things. So it's good to be prepared before entering this space just like you would learn and prepare for other marketing methods. Even though forum marketing works, do not expect immediate results. But it might be possible to see fast sales, depending on the forum and services that you are promoting. Some forums think that it is okay to advertise with them, which will make things look very profitable for you in the long run.